Liv Day 1
On July 15, 2017 thousands of people throughout North America will come together at Florida’s Orlando Hilton to witness firsthand the dawn of a revolutionary new approach to living. Representing a diverse range of age groups, life stages and professions, the audience will be introduced to Liv, a global lifestyle company that provides its members with exclusive access to extraordinary experiences and other premium privileges designed to enrich daily living. The agenda’s first subject at hand: the traditional Bucket List – and why every person should kick it aside.
Despite the popularized and grandiose notion of a Bucket List, trends are showing that obeying your bucket list can actually harm your travel life, give you tunnel vision and turn you into a tourist, not a traveler. As event attendees will learn, Liv does precisely the opposite with its innovation of a new list, the Liv List. Through the Liv List, all Liv Members will be able to access an online collection of one-of-a-kind experiences that offer unique life moments, exclusive access and special treatment, not curated by travel agencies or designed for tourists.
“There will come a day when you’ll wake up and realize that there won’t be any more time to do the things you’ve always wanted to do. It’s why we provide experiences that can be lived in the here and now.”
-Nick Sarnicola, Co-Founder & CEO
A central theme at the company’s pre-launch event is the upgraded life path from living to Liv’ing and the marked difference between being alive and feeling alive. This long-held belief in the beneficial value of Liv’ing and the sheer love of actively pursuing new experiences and meeting new people compelled Liv Co-Founders, Nick Sarnicola and Blake Mallen to create Liv as both a lifestyle-focused company and community.
Sarnicola and Mallen started as business partners 18 years ago and together successfully built and launched almost 2 billion-dollar consumer brands, disruptive product and marketing platforms, and innovative technologies. They have also travelled the world as entrepreneurs, friends and fathers, and were inspired by the experiences, places and people they met along the way.
As two of the event’s keynote speakers, Sarnicola and Mallen, along with presentations from the world’s most esteemed business and lifestyle entrepreneurs, will show how they are on a mission to elevate people’s level of living through enriched life experiences, deeper connections and unforgettable memories – today, not someday.
“There will come a day when one day you’ll wake up and realize that there won’t be any more time to do the things you’ve always wanted to do. It’s why we provide experiences that can be lived in the here and now,” said Sarnicola. “It’s time to trade your bucket list in for … a Liv List.”